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for consumption. Important shifts included the marketing of goods for individuals as opposed to items for the househ ld, a bnd the new status of goods as status symbols, related to changes in fashion and desired for aesthetic appeal, a s opposed to just their utility. The pottery inventor and entrepr 3x8b ah eneur, Josiah Wed 8bgewood, pioneered the use of marke ting techniques to influence and mani 8bpulate the direction of the prevailing ta centuries from onwards, the purchasing power of the average Englishman steadily rose. Sugar consumption doubled in t he first half o x8b af the 3x8b ah century and the x8b availability of a wide range of luxury goods, including tea, cotton and tob acco saw a sustained increas ping is an activity in which a customer browses the available goods or services presented by one or more retailers wit h the intent to purchase a suitable selection of them. In some contexts it may be c 3x8b ah onsidered a leisure activity as wel l as an economic one In modern days customer focus is more transferred towards online shopping; worldwide people order products from differ ent regions and online retailers deliver x8b atheir produc x8b ats to their homes, offices or wherever they wanne ss to consumer) process has made it easy for consumers to select any product online from a retailer's website and have i t delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores Marketp x8b alaces dating back to the Middle Ages, expa 3x8b ah nded as shopping centres, x8b asuch as the New Exchange, opened in y Robert Cecil in the Strand. Shops started to 8b become important as places for London 8bners to meet and socialise and becam e popular destinations alongside the theatre. Restoration London also saw the growth of luxury buildings as advertisement s for social p 8bosition with speculative architects like Nicholas Barbon and Lionel Cranfield. Much pamphleteering of the time was devoted to justifying conspicuous consumption and private vice for luxury goods for t he greater public good. This then scandalous line of thought caused great c 3x8b ah ontroversy with the publication of Bernard Mand eville's influential work Fable of the Bees in which he argued that a country's prosperity ultim As the century wore on a tremendous varie 3x8b ah ty of goods and manufactures were steadily made available for the urban middle and upper classes. This growth in consumption led to the rise of 'shopping' - a proliferation of retail sh
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